President and Founder, Juice Consulting
Heather Wagner Reed is the president and founder of Juice Consulting, an Austin-based agency that offers high-level strategy and services in public relations, marketing and product management, as well as hands-on coaching and artist development. With clients ranging from international acts such as Gloria Gaynor and Erykah Badu, to up-and-coming indie acts, record labels, recording studios, music non-profits and other arts groups, Juice’s motto of “adding vitality to your campaign” spreads across a platform of global, national and local clientele.
Prior to starting Juice in 2007, Heather served as Senior Product Manager for 20-time GRAMMY®-winning artist Beyoncé, handling her day-to-day management and marketing as part of Sanctuary Records/Music World Entertainment from 2002 to 2007. Earlier in her career, Heather worked in Europe for companies such as Universal Music in The Netherlands (Mercury Records), Soundartist.com and Disneyland Paris. This laid a foundation for her learning Dutch and French, and opened opportunities to now work with clients as the French Music Export Bureau, The French Embassy and the Texan-French Alliance for the Arts, among others.
Heather just completed serving for the past four years on the Austin Music Commission and is currently a member of the Austin-Toronto Alliance Advisory Council. She served as a board member of the Texas Chapter of the Recording Academy (GRAMMY® Association) for the past ten years, is in her sixth year on the board of Grounded in Music, and just completed her 6th year on the Board of Directors of the Texas Lyceum, the state’s preeminent leadership organization.